ADEL Ads (1944-45)

Towards the end of WWII, Timmins did a series of ads for ADEL, a wartime industrial conglomerate.  From Rockwell and Cornwell on down, as part of the ‘all hands on deck’ war effort, many of America’s prominent illustrators did wartime advertisements, even if they were not ordinarily ad illustrators.  The ads suffer from poor paper quality.  In an interview, Al Parker commented that he had to illustrate using vivid colors during WWII to compensate for the poor quality of the magazine paper.  Timmins certainly uses the same approach in these illustrations.  In the images, I’ve cleaned up the margins but have left the illustrations untouched, which provides a sense of the general paper quality issue.

July 22, 1944, Saturday Evening Post
1944, Collier's
November 25, 1944, Saturday Evening Post
March 17, 1945, Saturday Evening Post
c. 1945, unknown magazine